Michelle

book signing

5 Ways to Become a Local Celebrity with Your Book

Even if you have built your business primarily online and that’s where you find the majority of your clients, local marketing should not be overlooked. In addition to your online marketing efforts, promoting your new book locally can bring you “local celebrity” status while increasing your fan base. Keep in mind, these ideas may not […]

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Quick and Simple Research: How to Create a Pantry of Content Ideas for Your Book, Blog, Social Media and Emails

When you’re pursuing your dream of authorship with plans to turn your book into a business, you will need to produce a lot of content. It can be overwhelming to think about how much you will need to create for your actual book, blog, emails, product creation, lead magnets and social media. To reduce overwhelm

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Your First Sentence: 5 Ways to Attract and Gain Attention in Less than 20 Seconds

Did you know that you have fewer than 20 seconds to grab your reader’s attention? Once you have it, you have to keep it, of course. However, once they’ve made a decision to continue reading, it’s easier to hold their attention. So whether you are writing a book, blog post, email or book description, the

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Life Lessons for Author Success: The Top 5 Famous Failures that Changed the World

How many times have you allowed frustration, self-doubt, cynics, critics and obstacles derail you from success? You were left depleted, exhausted and disappointed in yet another failed attempt at a lifelong goal. Then you stopped trying. Then you came up with another idea and the same thing happened. So you stopped trying. Again. It’s a

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